Member Introduction

Pradhyumn Kag is the Co-founder and Design Director of Kins Agency. He has over seven years of experience leading design in India and Singapore, where he has worked with teams to create campaigns and projects for some of the world’s most well-known organizations.

His past work includes projects for Google, Facebook, Spotify, and Snapchat. In each case, he turned complex ideas into designs that people can understand and connect with, across many cultures and communities.

As a design director, Pradhyumn is known for combining creativity with clear strategy. He makes sure that design is not only original but also effective, purposeful, and easy to engage with. His background across technology, media, and design helps him find solutions that meet modern challenges in a simple and accessible way.

Outside of his agency role, he is the Chief Creative Director of Fetus®, an independent streetwear label known for its bold approach to design and storytelling. This experience gives him a fresh perspective, allowing him to bring new ideas while staying focused on results.

For public sector clients, Pradhyumn uses this mix of creativity and strategy to design initiatives that engage communities, build understanding, and strengthen trust.